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The secret to shaping behavior is
Cost-Plus Pricing
A pricing strategy where a fixed percentage is added to the total cost of producing a product or service to determine its selling price.
Fixed Costs
Costs that do not vary with the level of production or sales over a short period, such as rent, salaries, and insurance premiums.
Variable Costs
Costs that change in direct proportion to changes in the level of production or sales activity, such as raw materials and labor.
Full Cost Pricing
A pricing strategy where the price of a product is determined by adding a markup to its total production costs, including both direct and indirect costs.
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