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The four protective mechanisms
Consumer Surplus
The discrepancy between the aggregate amount consumers are willing to expend on a good or service and the aggregate amount they really expend.
Total Revenues
The complete amount of income generated by a company through its various business activities.
Market Supply Curve
A graphical representation that shows the relationship between the price of a good and the total output that producers are willing and able to sell at that price.
Acceptable Prices
Prices that consumers feel are fair for products or services, and are willing to pay.
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