Discuss Some of the Key Planning Considerations of Marketing Communications

question 30

Essay

Discuss some of the key planning considerations of marketing communications.

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Definitions:

Frames

Psychological perspectives or reference points that people use to understand and interpret situations, especially in the context of negotiations or decision-making.

Biases

Prejudices or predispositions toward or against something or someone, often resulting in unfair judgment or behavior.

Perceptual Bias

The tendency to interpret and judge situations or individuals based on preconceived notions or stereotypes.

Characterization Frame

A cognitive structure that helps in organizing perception and understanding of a narrative or situation by setting particular perspectives and interpretations.