Franchisors Usually Seek to Exercise Control Over All Aspects of the Service

question 26

Multiple Choice

Franchisors usually seek to exercise control over all aspects of the service performance through tightly defined ____________.

• A)service standards
• B)procedures
• C)scripts
• D)physical presentations
• E)all of the above

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Definitions:

Close

The final step in the sales process where a salesperson secures agreement from the customer to proceed with the purchase.

Minor-Points Close

A sales technique that aims to secure agreement on minor details of the sale in order to facilitate the customer's agreement to the main purchase.

Retail Showroom

A physical space where products are displayed to the public, allowing customers to browse, see, and sometimes test products before purchasing.

New Mattress

A recently manufactured item designed to provide a comfortable surface for sleeping.