Figure 39.4 ​

question 58

Short Answer

Figure 39.4
​

-gallbladder​

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Definitions:

Vertical

Pertains to a market or industry structure where the production process, from raw materials to final product delivery, is integrated within a single company or closely controlled through a chain of ownership.

Wholesaler

A wholesaler is a person or company that sells goods in large quantities at lower prices to retailers, rather than selling them directly to consumers.

Retailer

A business or person that sells goods to the consumer, as opposed to a wholesaler or supplier, who normally sell their goods to another business.

Customer Convenience

The ease with which a customer can purchase and use a product or service.