What Is the Name Commonly Given to an Internet Story

question 16

Multiple Choice

What is the name commonly given to an Internet story that gains strength of conviction solely on the basis of repetition?

• A) advertorial
• B) anecdotal evidence
• C) urban legend
• D) infomercial

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Definitions:

Social Exchange Theory

A theoretical framework suggesting that human relationships are formed and maintained based on an analysis of benefits and costs.

Self-Esteem

An individual's self-assessment regarding their worth or esteem.

Superordinate Goals

Shared objectives that require two or more groups to work together, thus promoting cooperation and reducing intergroup conflict.

Reciprocity Norm

A societal rule that obliges people to assist those who have previously assisted them, encouraging reciprocal help and collaboration.