A Type of M-Commerce That Simply Involves Sending a Text

question 95

Multiple Choice

A type of m-commerce that simply involves sending a text message is known as ________.

• A) predictive marketing
• B) spam
• C) short message service marketing
• D) telemarketing
• E) e-commerce

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Definitions:

Contribution Format

A type of income statement where costs are separated into variable and fixed categories, highlighting the contribution margin.

Operating Leverage

A measure of how revenue growth translates into growth in operating income, determined by the proportion of fixed costs in a company's cost structure.

Sales Increase

The rise in the volume or amount of sales over a specific period, reflecting business growth.

Net Operating Income

The profit generated from a company's core business operations after deducting all operating expenses except for interest and taxes.