Prospecting Is the Step in the Creative Selling Process in Which

question 79

Multiple Choice

Prospecting is the step in the creative selling process in which the salesperson ________.

• A) meets the customer for the first time
• B) learns as much as possible about a prospective customer before making a sales call
• C) identifies potential customers likely to be interested in purchasing the product
• D) conveys the product's competitive advantages to a potential customer
• E) clarifies and overcomes a customer's concerns about buying

---

Definitions:

Social Problems

are issues that adversely affect an individual's or a group's well-being within a society, often requiring collective solutions.

Ethnicities

Social groups that share a common national or cultural tradition.

Non-English-Speaking Background

Pertaining to individuals or communities for whom English is not the primary language, influencing their engagement with predominantly English-speaking societies.

High School

An educational institution that provides secondary education, typically serving students between the ages of 14 and 18 in many countries.