Because Customers Almost Always Have Objections During the Presentation or Closing

question 17

True/False

Because customers almost always have objections during the presentation or closing step of the selling process, all salespeople should anticipate and be prepared to respond to objections.

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Definitions:

Root Metaphors

Fundamental underlying metaphors that shape how individuals or cultures understand the world.

Discourse Analysis

A research method focusing on the use of language in texts or spoken words to explore how language constructs social, political, and cultural realities.

Coding

The process of categorizing or assigning codes to data for analysis, often used in qualitative research to identify patterns or themes.

Quantitative

A research approach based on measurement, counting, and, typically, statistical analysis.