Because Customers Almost Always Have Objections During the Presentation or Closing

question 17

True/False

Because customers almost always have objections during the presentation or closing step of the selling process, all salespeople should anticipate and be prepared to respond to objections.

---

Definitions:

Accounts Receivable

The funds that a company is entitled to collect from its customers for goods provided or services rendered but not yet paid.

Equipment

Tangible property used in operations, which is not intended for sale, often with a useful life exceeding one year and subject to depreciation.

Balance Sheet

A financial statement that showcases the financial position of a company at a specific point in time, including assets, liabilities, and shareholders' equity.

Liabilities

Financial obligations or debts owed by a company to creditors.