Advertising by Sampling That Is Designed to Create Buzz Is

question 122

Multiple Choice

Advertising by sampling that is designed to create buzz is called ________.

• A) tryvertising
• B) groundswelling
• C) brand evangelizing
• D) sock puppeting
• E) paid influencing

Differentiate between the central and peripheral routes to persuasion and identify factors influencing route selection.

Explain the psychological reactance theory and its relevance to freedom and behavioral reactions.

Describe the characteristics of promotion and prevention focus and their impact on motivation and behavior.

Identify the role of need for cognition in information processing and persuasion.

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Definitions:

Fetal Alcohol Spectrum Disorder

Fetal Alcohol Spectrum Disorder (FASD) is a range of effects that can occur in an individual whose mother consumed alcohol during pregnancy, including physical, behavioral, and learning problems.

Incarceration Rates

The proportion of a population that is held in prison or jail, typically expressed per 100,000 individuals.

Schizophrenia

A long-term mental disorder involving a breakdown in the relation between thought, emotion, and behavior, leading to faulty perception, inappropriate actions and feelings, withdrawal from reality and personal relationships into fantasy and delusion, and a sense of mental fragmentation.

Structural Racism

A form of racism that is embedded as normal practice within society or an organization, leading to discrimination and inequalities in various aspects of life.