Which of the Following Should Be the First Step of Developing

question 148

Multiple Choice

Which of the following should be the first step of developing an advertising campaign?

• A) set the budget objectives
• B) establish the advertising message
• C) understand the target audience
• D) draft the creative brief
• E) select the execution format

---

Definitions:

Parent-Subsidiary Relationship

A corporate structure dynamics where one company (the parent) controls another company (the subsidiary) through ownership of a majority of its voting stock.

Common Stock

Equity ownership in a corporation, with holders having a vote in company matters but typically last in line for claims on assets.

Fair Value Method

An accounting approach where assets and liabilities are reported at their current prices or the estimated amount they would fetch in the market.

Brokerage Fee

A charge levied by a broker for facilitating transactions between buyers and sellers.