Which of the Following Is a Posttesting Technique Used by Telephone

question 109

Multiple Choice

Which of the following is a posttesting technique used by telephone survey or personal interview to determine whether a person remembers seeing an ad during a specified period without giving the person the name of the brand?

• A) unaided recall
• B) attitudinal measure
• C) permission marketing
• D) conversion rate
• E) corrective advertising

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Definitions:

Haphazardly

In a manner lacking any obvious principle of organization or planning.

American Adults

Individuals living in the United States who have reached the age of majority, typically 18 years old, with responsibilities and rights of adulthood.

External Criteria

Involves factors or standards imposed from outside an organization or system to assess its performance or quality.

Internal

Internal pertains to something located within or happening inside a specified entity, such as an organization or the human body.