The Use of Short-Term Incentives to Encourage the Immediate Purchase

question 115

Multiple Choice

The use of short-term incentives to encourage the immediate purchase or sale of a product or service is called ________.

• A) indirect marketing
• B) sales promotion
• C) personal selling
• D) public relations
• E) advertising

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Definitions:

Use and Enjoyment

The legal right to use an asset in a manner that will not be detrimental to the rights of others.

Possession

The act of having or taking into control something owned or maintained by oneself.

Covenants

Legally binding promises or agreements within contracts that stipulate actions that must be performed or refrained from by one or more parties.

Landlord and Tenant

The legal relationship between the owner of a property (landlord) and an individual or entity that rents the property (tenant), governed by a lease agreement.