In Terms of the Communication Model, the Animated M&M Candies

question 31

Multiple Choice

In terms of the communication model, the animated M&M candies in television commercials ________.

• A) represent the source
• B) provide feedback
• C) represent the medium
• D) introduce noise
• E) decode the message

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Definitions:

Qualitative Research

Research that is somewhat less structured than quantitative research but that allows more depth of interpretation and nuance in what people say and do.

Participant Observation

A research method in which researchers immerse themselves in the group or setting being studied, directly observing and participating in its activities.

Ethnography

A qualitative research method that studies cultures and communities through close observation, participation, and interviews.

Controlled Experiment

A scientific study where one variable is changed at a time to isolate the effects of that variable, providing strong evidence for a cause and effect.