A New Pizza Restaurant Is Opening in Town

question 67

Multiple Choice

A new pizza restaurant is opening in town. The owners of this restaurant decide to place an advertisement in the town newspaper announcing the date of their big opening. The owners of the restaurant are using ________.

• A) mass communication
• B) a push strategy
• C) word-of-mouth communication
• D) public relations
• E) one-to-one marketing

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Definitions:

Credibility

Refers to the quality of being trusted and believed in.

Factual and Reliable

Information that is based on facts and can be trusted or depended upon due to its accuracy.

Direct Requests

Communications that plainly state what is being asked or required, without ambiguity or the use of indirect language.

Possible Responses

Potential replies or reactions to a given situation, statement, or inquiry, considering various outcomes.