Though the ________ Method of Setting an Advertising Budget Is

question 135

Multiple Choice

Though the ________ method of setting an advertising budget is simple to use and helps management think about the relationships among promotion spending, selling price, and profit per unit, it wrongly views sales as the cause of promotion rather than the result.

• A) percentage-of-sales
• B) competitive-parity
• C) bottom-up
• D) objective-task
• E) push-pull

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Definitions:

Corporate Social Responsibility

A business strategy that ensures a company is responsible to its stakeholders, itself, and the public in a social context.

Capital Investments

Funds used by a firm to purchase, upgrade, and maintain physical assets such as property, industrial buildings, or equipment.

Scorecard Cascading

The use of multiple scorecards, with scorecards divided into smaller, division- and job-specific scorecards so that all individuals throughout a company support the overriding strategy of the company.

Decentralized Corporation

A business structure where decision-making is distributed among various managers and departments, rather than being concentrated at the top level.