Which of the Following Is an Example of a Bottom-Up

question 111

Multiple Choice

Which of the following is an example of a bottom-up technique for developing promotional budgets?

• A) the competitive-parity method
• B) the objective-task method
• C) the percentage-of-sales method
• D) the pull-push method
• E) the AIDA method

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Definitions:

Contingency Contract

A behavioral strategy involving a formal agreement between parties to reinforce desired behaviors or reduce undesired ones.

Weekly Goals

Objective or targets set to be achieved within the span of a week, commonly used in personal and professional planning to organize and prioritize tasks.

Token Economy

A behavioral modification technique that involves giving tokens as rewards for desired behaviors, which can later be exchanged for specific privileges or items.

Flooding

A psychological treatment method that exposes the patient to their feared objects or situations extensively and intensively.