Which of the Following Is True of Institutional Advertising

question 93

Multiple Choice

Which of the following is true of institutional advertising?

• A) It is also known as public-service advertising.
• B) It describes products as customer services.
• C) It is primarily used to support sales promotion activities.
• D) It promotes the activities or point of view of an organization.
• E) It is used only by non-profit and government organizations.

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Definitions:

Direct Materials Budget

A financial plan that estimates the raw materials required for production and the associated costs for a specific period.

Cash Payments

Transactions in which money is paid out or disbursed by a business, typically related to operational expenses, purchases, or other financial obligations.

Raw Materials Inventory

The total cost of all components and materials a company holds that are yet to be used in the manufacturing process.

Direct Material

Direct Material refers to the raw materials that can be directly attributed to the production of goods, clearly identifiable and quantifiable.