Apple Ran Ads Featuring Real People Who Had Switched from Microsoft

question 100

Multiple Choice

Apple ran ads featuring real people who had switched from Microsoft Windows PCs to Macs. When companies use people, actors, or sports celebrities to express the product's effectiveness, what kind of execution format is being used?

• A) testimonial
• B) lifestyle
• C) comparative
• D) unique selling proposition
• E) slice of life

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Definitions:

IP Address

A unique numerical label assigned to each device connected to a computer network that uses the Internet Protocol for communication.

Ifconfig

Ifconfig (interface configuration) is a command-line utility used to configure, manage, and query network interface parameters in Unix and Unix-like operating systems.

Data Encryption

The process of converting information or data into a code, especially to prevent unauthorized access.

Cable Locks

Cable locks are security devices consisting of a cable and a lock mechanism, used to secure movable property, such as bicycles or laptops, to a stationary object to prevent theft.