Which of the Following Would Be the Best Medium for an Advertisement

question 116

Multiple Choice

Which of the following would be the best medium for an advertisement encouraging customers to come to a local retailer's sidewalk sale this weekend?

• A) magazine
• B) network television
• C) local newspaper
• D) directory
• E) advergaming

---

Definitions:

Statement of Retained Earnings

A financial report detailing the changes in retained earnings over a specific period, influenced by net income and dividend payments.

Functional Currency

The primary currency used by a business or unit in its financial statements, reflecting the economic environment in which it primarily operates.

Income Tax Expense

The total amount of income tax a company is obligated to pay to governmental authorities based on its taxable income.

Functional Currency

The currency of the primary economic environment in which the entity operates, typically the currency in which an entity primarily generates and expends cash.