In Media Metrics, Frequency Is Which of the Following

question 42

Multiple Choice

In media metrics, frequency is which of the following?

• A) the total number of people who will be exposed to an ad placed in one media vehicle
• B) the percentage of people who will be exposed to an ad more than once
• C) the percentage of people who will be exposed to the media vehicle
• D) the number of times a person in the target group will be exposed to an ad
• E) the total number of ads in one advertising campaign

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Definitions:

Semantic Memory

A person’s knowledge about the world.

Atkinson-Shiffrin Theory

Theory stating that memory storage involves three separate systems: sensory memory, short-term memory, and long-term memory.

Lifetime

The duration of existence of an individual or the period during which something is functional or valid.

Long-term Memory

A type of memory that can store an unlimited amount of information for a potentially indefinite length of time.