In Media Metrics, Frequency Is Which of the Following

question 42

Multiple Choice

In media metrics, frequency is which of the following?

• A) the total number of people who will be exposed to an ad placed in one media vehicle
• B) the percentage of people who will be exposed to an ad more than once
• C) the percentage of people who will be exposed to the media vehicle
• D) the number of times a person in the target group will be exposed to an ad
• E) the total number of ads in one advertising campaign

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Definitions:

Reference

A recommendation or information provided by a person or source, vouching for the qualifications, character, or background of someone.

Behavioural Description Interviews

Behavioural Description Interviews are a type of job interview technique where candidates are asked to describe past behavior in specific situations to predict future performance.

Hypothetical Situations

Imagined scenarios used for problem-solving exercises, planning, or evaluating potential outcomes and responses.

Employers

Organizations or individuals that hire and pay people to perform specific jobs.