Which of the Following Is a Posttesting Technique Used by Telephone

question 109

Multiple Choice

Which of the following is a posttesting technique used by telephone survey or personal interview to determine whether a person remembers seeing an ad during a specified period without giving the person the name of the brand?

• A) unaided recall
• B) attitudinal measure
• C) permission marketing
• D) conversion rate
• E) corrective advertising

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Definitions:

Mitosis

This process of cell division produces two new cells, each with the same quantity and type of chromosomes as found in the original nucleus, characteristic of standard tissue expansion.

Allele

One of two or more versions of a gene, each allele results in different traits or characteristics in an organism.

Maternal Chromosome

One of the two chromosomes in each pair originating from the mother, found in the offspring.

Paternal Chromosome

One of a pair of chromosomes in a diploid organism that is inherited from the father, contributing to the genetic material of the offspring.