Which of the Following Is a Posttesting Technique Used by Telephone

question 109

Multiple Choice

Which of the following is a posttesting technique used by telephone survey or personal interview to determine whether a person remembers seeing an ad during a specified period without giving the person the name of the brand?

• A) unaided recall
• B) attitudinal measure
• C) permission marketing
• D) conversion rate
• E) corrective advertising

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Definitions:

Emotional Stability-extraversion

Refers to a personality trait dimension contrasting the tendencies toward positive affectivity and emotional control with outgoing and energetic behavior.

Agreeableness-conscientiousness

Personality traits that describe a person's general disposition to be cooperative, easy to get along with (agreeableness), and well-organized, responsible, and reliable (conscientiousness).

Extraversion-introversion

A personality trait spectrum where extraversion is characterized by sociability and outgoingness, and introversion by a preference for solitude and internal experiences.

Introversion

Introversion is a personality trait characterized by a preference for solitary activities and environments that are not overly stimulating; introverts often recharge by spending time alone.