Which of the Following Provides Marketers with the Ability to Identify

question 117

Multiple Choice

Which of the following provides marketers with the ability to identify where customers are and to deliver ads that are relevant to the customers' locations?

• A) search engine optimization
• B) monetization
• C) in-app advertising
• D) permission marketing
• E) geo-targeting

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Definitions:

Credit Bureau

An agency that collects and aggregates individuals' credit information, providing credit reports to lenders.

Consent

Agreement or approval given freely and deliberately by a competent individual.

Magnuson-Moss Act

A federal law enacted in 1975 to protect consumers from deceptive warranty practices, applying to warranties on consumer products.

Warranties

Legally enforceable promises or guarantees made by a seller that certain facts or conditions about a product or service are true.