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Demographic changes have motivated marketers to make changes in the retailing industry.
Dependent Variable
The outcome factor; the variable that may change in response to manipulations of the independent variable.
Independent Variable
In experimental research, the variable that is manipulated or changed to observe its effect on a dependent variable.
Self-esteem
An individual's subjective evaluation of their own worth, encompassing beliefs and emotions about oneself.
Anxiety
A feeling of worry, nervousness, or unease about something with an uncertain outcome, often characterized by physical symptoms.
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