Which of the Following Is an Instrument to Measure Consumers

question 38

Multiple Choice

Which of the following is an instrument to measure consumers' perceptions of service quality?

• A) total quality management (TQM)
• B) capacity management
• C) market fulfillment
• D) SERVQUAL
• E) servicescape

---

Definitions:

Unconscious

Refers to the part of the mind that is inaccessible to the conscious mind but that affects behavior and emotions.

Racial Prejudice

Preconceived judgment or bias against people based on their race or ethnicity.

Implicit Prejudice

Implicit Prejudice refers to unconscious biases or attitudes toward certain groups of people, affecting one's judgments and behaviors without intentional awareness.

Unconscious

A section of the mind that the conscious awareness cannot access, but it still impacts emotional responses and behaviors.