Which of the Following Statements About Business-To-Business Channels Is True

question 102

Multiple Choice

Which of the following statements about business-to-business channels is true?

• A) Direct channels are more common in business-to-business markets than consumer markets.
• B) Business-to-business channels have few parallels with consumer channels.
• C) The size of business markets makes indirect channels more efficient.
• D) Indirect channels are more common in business-to-business markets than consumer markets.
• E) When an industrial distributor is included in a business-to-business channel, the channel is by definition direct.

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Definitions:

Staff Meeting

A gathering of employees led by their employer to discuss issues, progress, or objectives related to the workplace.

Stanley Milgram's Experiment

A series of social psychology experiments conducted in the 1960s to test obedience to authority, revealing people's willingness to follow orders even when they cause harm.

Obedience

Compliance with an order, request, or law or submission to another's authority.

Situational Factors

External influences that affect an individual's behavior, decisions, or performance in a given context or environment.