What Are the Three Major Types of Vertical Marketing Systems

question 54

Multiple Choice

What are the three major types of vertical marketing systems?

• A) corporate, contractual, and chain
• B) contractual, corporate, and independent
• C) corporate, contractual, and administered
• D) administered, independent, and franchised
• E) corporate, franchised, and conventional

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Definitions:

Typology

A classification system used for categorizing things according to shared qualities or characteristics.

Conformist

An individual who follows or adheres to established standards, norms, or values, often prioritizing harmony within a group.

Role-Based

Pertains to actions, behaviors, or decisions made based on the defined duties and responsibilities associated with a specific position or role.

Relational-Based

refers to approaches or strategies that emphasize the importance of relationships, interpersonal connections, and social bonds in achieving desired outcomes.