Which of the Following Statements About Price Is True

question 45

Multiple Choice

Which of the following statements about price is true?

• A) Pricing is the least important marketing mix element.
• B) Price is always a monetary value.
• C) Price can mean exchange of nonmonetary goods or services.
• D) Most consumers believe price has little influence on their purchase decisions.
• E) Pricing is unaffected by changes in the business cycle.

---

Definitions:

Biochemical Reactions

Chemical processes occurring within living organisms to maintain life, including digestion, respiration, and synthesis of biomolecules.

Waxy Cell Wall

A characteristic feature of certain bacteria, signifying a thick outer layer composed of a complex lipid known as mycolic acid, providing resistance to some types of antibiotics and staining methods.

Aerobes

Bacteria that grow best in the presence of oxygen.

Mordants

Chemical substances used in the dyeing process to fix color to fabric or tissue by forming a chemical bond between the dye and the material.