When Setting Prices, a Leading Manufacturer of Nutritional Supplements Decided

question 36

Multiple Choice

When setting prices, a leading manufacturer of nutritional supplements decided to institute a pricing strategy that would support a five percent increase in sales over the next three years. What type of pricing objective has the company set?

• A) profit
• B) sales
• C) competitive effect
• D) market-based
• E) value

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Definitions:

Ida B. Wells

An African American journalist, abolitionist, and feminist who led an anti-lynching crusade in the United States during the late 19th century.

Anti-Discrimination

Policies, laws, and principles designed to prevent unfair treatment of individuals based on race, gender, religion, age, sexual orientation, nationality, or any other characteristic.

Fourteenth Amendment

An amendment to the United States Constitution, granting citizenship to former slaves and providing all citizens with "equal protection under the laws," ratified in 1868.

Supreme Court

The highest federal court in the United States, endowed with the judicial power of the government and hence functions as the ultimate authority on constitutional interpretation.