Swatch Surveyed the Market and Identified an Unserved Segment of Watch

question 40

Multiple Choice

Swatch surveyed the market and identified an unserved segment of watch buyers. Using these results, Swatch created a watch at a price that consumers were willing to pay. The unorthodox order of this marketing mix decision is an example of ________.

• A) competition-based pricing
• B) cost-plus pricing
• C) target costing
• D) value pricing
• E) penetration pricing

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Definitions:

Reliability

The degree to which an assessment tool produces stable and consistent results over repeated applications.

Twin Study

A research method in behavioral genetics that compares the similarity between monozygotic (identical) and dizygotic (fraternal) twins to estimate the genetic contribution to traits and disorders.

Bipolar Disorder

A psychological disorder identified by significant mood swings, encompassing both periods of high emotion (either mania or hypomania) and episodes of depression.

Monozygotic Twins

Identical twins that develop from a single fertilized egg, sharing 100% of their genes.