A(n) ________ Strategy Is Implemented When a Store Places Two

question 107

Multiple Choice

A(n) ________ strategy is implemented when a store places two similar items next to each other, highlighting the fact that the price of one item is slightly lower than that of the other item.

• A) assimilation effect
• B) contrast effect
• C) price-placebo effect
• D) penetration pricing
• E) skimming price

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Definitions:

Conditioned Stimulus

A previously neutral stimulus that, after being repeatedly associated with an unconditioned stimulus, elicits a conditioned response.

Unconditioned Stimulus

In traditional conditioning, a stimulus that instinctively and automatically elicits a response without previous learning.

Unconditioned Response

A natural, automatic reaction to a stimulus that occurs without any prior learning or conditioning.

Unconditioned Stimulus

Within classical conditioning, a stimulus that inherently and spontaneously provokes a response with no prior learning required.