When Consumers Are Unable to Judge the Quality of a Product

question 16

Multiple Choice

When consumers are unable to judge the quality of a product through examination or prior experience, they usually do which of the following?

• A) Make a price-quality inference.
• B) Depend on an internal reference price.
• C) Assess the fair price.
• D) Experience an assimilation effect.
• E) Experience a price-placebo effect.

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Definitions:

Monocular Cue

A depth cue, such as interposition or linear perspective, available to either eye alone.

Light And Shadow

Visual elements that define textures, shapes, and forms, influencing the perception of depth and space.

Linear Perspective

Linear perspective is an artistic technique that creates the illusion of depth and distance on a flat surface by converging parallel lines to a single point on the horizon.

Stroboscopic Movement

The illusion of motion created when a series of static images is presented in rapid succession.