Swatch Surveyed the Market and Identified an Unserved Segment of Watch

question 40

Multiple Choice

Swatch surveyed the market and identified an unserved segment of watch buyers. Using these results, Swatch created a watch at a price that consumers were willing to pay. The unorthodox order of this marketing mix decision is an example of ________.

• A) competition-based pricing
• B) cost-plus pricing
• C) target costing
• D) value pricing
• E) penetration pricing

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Definitions:

Properties

Characteristics or attributes of objects in programming and software development, defining the state or behavior of those objects.

Required

Something that is deemed necessary or mandatory, often used in contexts where certain conditions, specifications, or criteria must be met.

Short Text

This refers to brief and concise textual content, often used in contexts where space or attention span is limited.

Validation Rule

A set of criteria applied to a field or record in a database to ensure that entered data conforms to specified requirements.