In Addition to Regular Alka-Seltzer, There Is an Alka-Seltzer Product

question 84

Multiple Choice

In addition to regular Alka-Seltzer, there is an Alka-Seltzer product for each of the following: cold sufferers, people with upset stomachs, people who can't sleep, people with allergies, and people who have severe headaches. The manufacturer of Alka-Seltzer is using a(n) ________ to reach as many different target markets as possible.

• A) full-line product strategy
• B) downward product line stretch
• C) cannibalization strategy
• D) undifferentiated strategy
• E) upward product line stretch

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Definitions:

GDP Deflator

An economic measure of inflation that divides the nominal GDP by the real GDP and multiplies by 100, showing how much prices have changed over a specified time.

Real GDP

The total value of all goods and services produced by a country adjusted for inflation, reflecting the real quantity of goods and services produced.

Percentage Change

A mathematical calculation that describes the degree of change over time, often used to compare the difference between two numbers expressed as a fraction of the initial value.

GDP Deflator

A price index that measures the change in the price level of all new, domestically produced, final goods and services in an economy.