Practically Every Brand of Soft Drink Ever Made Is Available

question 29

Multiple Choice

Practically every brand of soft drink ever made is available at Mom's Soda Shop; regional beverages from around the world can be purchased at the retailer's website. The retailer targets people who have developed a fondness for a particular soft drink and can no longer find it. The retailer's ________ is all types of soft drinks.

• A) branding strategy
• B) product objective
• C) positioning strategy
• D) marketing mix
• E) product mix

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