Which of the Following Is NOT a Desirable Quality for a Brand

question 80

Multiple Choice

Which of the following is NOT a desirable quality for a brand name?

• A) It should suggest something about the product's benefits.
• B) It should be easy to pronounce and remember.
• C) It should be a long word to get attention.
• D) It needs to fit legal requirements.
• E) It should make sense in the customer's culture.

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Definitions:

Price-Inelastic

Describes a situation where the demand for a product does not change significantly with a change in the product's price.

Coefficient

A constant or numerical value that precedes and multiplies a variable within an algebraic expression.

Perfectly Inelastic

A situation where demand or supply does not change in response to changes in price.

Supply

The total amount of a specific good or service that is available to consumers at a given price point and time.