________ Are Responsible for the Positioning of a Brand and Developing

question 143

Multiple Choice

________ are responsible for the positioning of a brand and developing its brand equity. They are likely to team with sales, finance, and logistics staff members as part of customer business teams who work with major retail accounts.

• A) Product category managers
• B) Brand managers
• C) Venture team managers
• D) Market managers
• E) Sales managers

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Definitions:

Deteriorated Customer Relations

A decline in the quality of interactions and satisfaction of customers with a company's products or services, potentially affecting loyalty and revenues.

Lost Sales

Lost Sales refer to potential revenue that was not earned due to stockouts, uncompetitive offerings, or other factors that prevented a transaction with a willing buyer.

Parallel Reliabilities

Measures of the reliability of systems or components arranged in parallel, indicating the overall system's ability to operate effectively even if one component fails.

Expected Time

An estimation of the duration a task or project is most likely to take, considering probabilities of various outcomes.