A Company Makes Several Different Kinds of Shampoo, but It

question 117

Multiple Choice

A company makes several different kinds of shampoo, but it did not have a dandruff shampoo designed for women until it added Pro-Women antidandruff shampoo. This is an example of a(n) ________.

• A) downward product line stretch
• B) upward product line stretch
• C) cannibalization strategy
• D) filling-out product strategy
• E) product line contraction

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Definitions:

Standard Deviation

A measure of the amount of variation or dispersion in a set of values, indicating how much individual values differ from the mean.

Football Players

Athletes who participate in football, a team sport involving the passing and kicking of a ball to score points.

Standard Deviation

A standard for gauging the extent of variability or distribution across a series of values.

Normally Distributed

Describes a bell-shaped distribution that is symmetric about the mean, where data near the mean are more frequent in occurrence than data far from the mean.