A Good Brand Name Should Do All of the Following

question 141

Multiple Choice

A good brand name should do all of the following EXCEPT fit ________.

• A) the target market
• B) the competition
• C) the customer's culture
• D) the product's benefits
• E) legal requirements

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Definitions:

Dividend Income

Income received from owning shares in a corporation, usually in the form of cash payments made to investors out of the company's profits.

Shares

Equity stakes in a corporation, representing a portion of the ownership, which entitle the holder to a share of the company's profits and assets.

Capital Gains Yield

The rise in price of an investment or asset, represented as a percentage of the investment’s initial cost.

Dividends

Dividends are portions of a company's earnings decided by the board of directors to be distributed among shareholders, usually in the form of cash payments or shares.