A Brand's ________ Is a Distinctive Image That Captures the Character

question 104

Multiple Choice

A brand's ________ is a distinctive image that captures the character and benefits of a good or service.

• A) meaning
• B) anthropomorphism
• C) equity
• D) extension
• E) personality

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Definitions:

Emotional Commitment

The level of psychological attachment an individual has towards an organization, influencing their willingness to contribute and stay.

Cognitive Dissonance

A psychological state in which an individual experiences discomfort or tension from holding two or more contradictory beliefs, ideas, or values simultaneously.

Individual's Attitude

A person's settled way of thinking or feeling about something, revealed through their behavior.

Job Satisfaction

The feeling of fulfillment or enjoyment that comes from performing one's job, often influenced by working conditions, recognition, and compensation.