The Practice of ________ Creates a Secondary Brand Within a Main

question 147

Multiple Choice

The practice of ________ creates a secondary brand within a main brand that can help differentiate a product line to a desired target group.

• A) licensing
• B) ingredient branding
• C) cobranding
• D) sub-branding
• E) generic branding

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Definitions:

Power

The capability to control or affect how others act or how situations unfold.

Deficiency Needs

according to Maslow's hierarchy, are the basic requirements for human survival and psychological well-being, including physiological needs, safety, love/belonging, and esteem needs.

Maslow's Hierarchy

A theory in psychology proposed by Abraham Maslow, suggesting that people are motivated by five basic categories of needs: physiological, safety, love/belonging, esteem, and self-actualization, in that order.

High Achievement Motivation

A psychological trait that drives individuals to pursue and meet high standards of accomplishment.