A Product Has Three Distinct Layers

question 81

Multiple Choice

A product has three distinct layers. The most basic layer is the ________, which consists of all the benefits the product will provide for consumers or business customers.

• A) actual product
• B) augmented product
• C) core product
• D) innovation
• E) brand

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Definitions:

Probability

A measure of the likelihood or chance that a particular event will occur, expressed as a number between 0 and 1.

Sample Mean

The average of all observations or data points in a sample, used as an estimate of the population mean.

Population Mean

The average of all observations or values in a total population, representing the central value around which the figures in the population distribute.

Sample Statistic s

Calculated value (such as mean or standard deviation) from a sample of data, used to infer characteristics of the entire population.