The ________ for a Guest Paying for a Night's Stay

question 151

Multiple Choice

The ________ for a guest paying for a night's stay at a hotel would include express checkout and superb room service.

• A) actual product
• B) value network
• C) augmented product
• D) potential product
• E) core product

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Definitions:

Consumerism Movement

An organized effort to advocate for the rights and power of consumers in relation to the producers of goods and services.

CSR Dimensions

Various aspects of corporate social responsibility that a company might focus on, such as environmental sustainability, ethical labor practices, philanthropy, and community engagement.

Environmental Marketing

Marketing efforts focused on promoting products or services based on their environmental benefits or sustainability.

Environmental Marketing Strategies

Tactics deployed by companies to promote products or services by highlighting their environmental benefits or sustainability.