Marketers Classify Innovations into Three Categories Based on Their Degree

question 96

Essay

Marketers classify innovations into three categories based on their degree of newness. Explain these categories, identifying the role the consumer has in each.

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Definitions:

Self-Concept

An individual's perception of themselves, including beliefs, feelings, and thoughts about one's identity and abilities.

Humanistic Psychologist

A professional in psychology who emphasizes the study of the whole person and the uniqueness of individual experience and potential.

Behaviorist

A psychologist who studies and practices behaviorism, focusing on observable behaviors and disregarding mental activities.

Libido

A term used in psychoanalytic theory to describe the energy of the sexual drive as a component of the life instinct.