Which of the Following Costs Is Most Likely Associated with the Commercialization

question 108

Multiple Choice

Which of the following costs is most likely associated with the commercialization stage of new product development?

• A) implementing trade promotion plans for channel members
• B) paying groups of target consumers for product feedback
• C) determining the product's planned price, distribution, and marketing budget
• D) developing a prototype of the product
• E) identifying target markets

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