Procter & Gamble Introduced Its Duncan Hines Ready-To-Spread Frosting in a Small

question 113

Multiple Choice

Procter & Gamble introduced its Duncan Hines ready-to-spread frosting in a small geographic area. When General Foods became aware of the product, it rushed to market its own Betty Crocker ready-to-spread frosting, which eclipsed the Duncan Hines product introduction. General Foods was able to enter the ________ stage of the new-product development process before Procter & Gamble could.

• A) commercialization
• B) business analysis
• C) idea generation
• D) screening
• E) product concept development

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Definitions:

Devil's Advocate

A role adopted by an individual in discussions or decision-making processes to present alternative or opposing arguments, aiming to challenge assumptions and promote critical thinking.

Stimulates Controversy

Provokes debate or disagreement on a specific topic due to differing opinions, beliefs, or interests among individuals or groups.

Diffusion Of Responsibility

The ability of group members to share the burden of the negative consequences of a poor decision.

Risky Shifts

Risky shift phenomenon observes that groups tend to make decisions that are riskier than the individual decisions of group members due to the diffusion of responsibility and group influence.