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Is Marketing More About Supplying Benefits or Is It More

question 17

Essay

Is marketing more about supplying benefits or is it more about supplying attributes? Explain your answer.


Definitions:

Facial Expressions

Facial expressions are the movements of the facial muscles that convey emotions, intentions, or social information, and are universal to all cultures.

Charles Darwin

A British naturalist known for his contributions to the science of evolution and for his theory of natural selection.

Paul Ekman

A psychologist who is well-known for his work in the psychology of emotion and facial expression.

Survival Value

The degree to which a behavior or trait contributes to an organism's likelihood of survival and reproduction in a given environment.

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