A Fast-Food Chain Wanted to Add a New Product to Its

question 118

Multiple Choice

A fast-food chain wanted to add a new product to its breakfast menu. The company considered a pancake shaped like a muffin. The problem was determining how a customer would add syrup to the pancake while eating and driving. Fortunately, one of the company's suppliers developed a crystallized syrup that seeps through the pancake once it is heated. Which phase of new-product development occurred during this process with the chain and its supplier?

• A) commercialization
• B) technical development
• C) patenting
• D) product screening
• E) business analysis

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Definitions:

Ethical Test

A set of criteria applied to determine whether an action or decision is morally right, examining factors like fairness, harm, and integrity.

Ethical Decision-Making

The process of evaluating and choosing among alternatives in a manner consistent with ethical principles and values.

Decision-Making Strategies

Approaches or methodologies used to select the best alternative from several options based on specific criteria or objectives.

Code of Ethics

A set of principles and guidelines designed to help professionals conduct business honestly and with integrity.