________ Is the Process by Which a Consumer or Business

question 38

Multiple Choice

________ is the process by which a consumer or business customer begins to buy and use a new good, service, or idea.

• A) Commercialization
• B) Product testing
• C) Product adoption
• D) Diffusion
• E) Positioning

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Definitions:

Total Asset Turnover

Sales divided by total assets.

Asset Utilization

A measure of how efficiently a company uses its assets to generate revenue.

Assets

A firm’s economic resources, or items of value that it owns, such as cash, inventory, land, equipment, buildings, and other tangible and intangible things.