________ Is the Degree to Which Consumers Find a New

question 68

Multiple Choice

________ is the degree to which consumers find a new product or its use is difficult to understand.

• A) Compatibility
• B) Complexity
• C) Relative advantage
• D) Comparability
• E) Tangibility

---

Definitions:

Succeed

To achieve a desired goal or endeavor, often through effort or skill.

Equilibration

The creation of an equilibrium, or balance, between assimilation and accommodation as a way of incorporating new events or knowledge.

Cognitive Dissonance

A psychological discomfort experienced when holding two or more conflicting cognitions, beliefs, or values simultaneously.

Assimilation

The cognitive process of fitting new information into existing cognitive schemas, perceptions, and understanding.